Business Mentoring Classes
Take Your Business To The Next Level With
with Beverly Williams
Publisher - Senior Year Magazine and
Publisher - Teen Years Magazine
Named By FB As A Power Admin Group Leader - U.S.
Owner - Chuck Williams Photography
Teacher, Mentor, Business Development And Marketing Specialist
What Photographers Are Saying...
Carrilee Fox Photography
It is with great pleasure to personally recommend Beverly.
Her extensive knowledge of the business was immediately apparent from the first minute in her online mentoring class.
I can assure you, if you are having any reservations about taking a course from her, there is no need!
Have you ever met someone that truly cares about your success? I’m here to tell you…Beverly is one of those people!
I was and still am blown away by her. She gives and gives and just when you think...WOW!...she keeps giving and supporting!
She is incredibly caring, professional, experienced, creative and just down right wonderful!
My highest recommendations go out to her! I am confident she will become an invaluable asset to you and your business!
I honestly can’t say enough about the Senior Model Rep Program Mentoring Class I took this year.
I was completely blown away with the amount of information Beverly shared with us. She took her time to make sure that we understood every detail of what she was covering in the curriculum and then provided a recorded video of the class so that we can easily refer back to it whenever needed.
The best part though was Beverly! Her kind, warm spirit just oozes with helpfulness. She truly wants to see all of the photographers she works with succeed, and is willing to put her time aside for us.
There hasn’t been a single time that I’ve messaged her that she hasn’t responded with sincere compassion and a desire to help in any way she can.
I cannot wait to see the impact this class has on my business, and I can’t wait to run back to Beverly to share my success . . . ‘cause I know she will be rejoicing right there with me!
If you are on the fence about taking classes to further your business, GET OFF THE FENCE and get into one of Beverly’s classes! You won’t regret it!!
Snap Girl Photography
I have taken several mentoring classes from Beverly. She is clear and lays everything out. No second guessing and she explains everything in detail.
Whether it's her Marketing Class or Pricing, you walk away with info and tools to implement immediately into your business. Since taking several of her classes, my overall IPS has tripled.
The investment you make today is going to make your business increase immediately.
A Different Angle Photography
I have participated in several of Beverly’s mentoring sessions, including Model Teams, Marketing, and In Person Sales. Her instruction and advice came at a time when I was suffering from extreme burnout, as many photographers do.
Through implementation of her methods I was able to regain balance in my personal/family/business life.
Our studio has more than doubled its revenue, yet we are finally able to enjoy family time.
Beverly’s courses are by far the best investment we have made in our business to date. I love the fact that she is so eager to help fellow photographers and doesn’t abandon you after the course is over.
If you are on the fence about making a change – contact Beverly and do it!
MAD Creations Studio
Beverly has an amazing strength when it comes to mentoring.
I have taken a couple classes from her, so far. I took the pricing and senior model rep programs and all I can say is that it opened a whole new world for me.
I learned so much and even though the class is over, if you have a question she is always available to answer it for you.
Beverly goes above and beyond and wants to see you succeed in your business and she has all the tools to help you do that.
She holds nothing back and makes you really delve deep into what you struggle with and helps break that barrier.
Definitely a must have in your senior photography business.
You can never learn enough!
After creating and building a successful portrait studio over the last twelve years, I found myself struggling with the same issues year after year. Simply put…Pricing Freaked Me Out!
I started with Beverly’s “Fear” class and continued to the Marketing and Pricing classes. The information shared is so concrete and useful.
Beverly shares the psychology behind Pricing, which made immediate sense to me but was nothing I had really ever thought about. There really are reasons to set your prices in a particular way.
I implemented the strategies in marketing and pricing almost immediately and saw a 20% increase in sales.
I recently made my highest sale of $3500.00 and this client isn’t even done ordering!
As my studio continues to grow, there are always things to improve upon but your marketing and pricing strategies are the keys to success!
Thank you so much Beverly for your insight and experience!
Regina Gutierrez Photography
I can’t say enough about Beverly’s Senior Photography Mentoring Classes.
From the moment I took her first class I was hooked and wanted to learn more from her. She truly has a genuine interest in helping photographers who are ready to take their business to the next level.
She shares her business knowledge to help set you up for success. Before you even think about taking her class she will make sure you have the right mindset.
Fearful to make changes? You’ll benefit from the Fear Class first, and let me tell you it’s an eye opener!
In her Pricing class Beverly guides you through the psychology of a pricing structure that works. From pricing session fees, collection building and a la carte menus. She shares it all and that is extremely helpful.
The IPS Class, Senior Model Rep, and Marketing classes are all worth taking as well. I felt like each class compliments and builds on one another.
After taking all of her classes I feel confident to apply everything I’ve learned to my business, and I’m excited to see where it takes me.
I enjoy Beverly’s teaching style, and the “live” set up of the class in a small group environment makes it feel more personalized.
She’s a teacher, mentor, and friend. Her positivity, guidance and encouragement extends beyond the class. I have learned so much and I am really grateful.
If you’re looking for that push you need to move forward or just need some changes in your business plan don’t give it a second thought.
Aly Darin Johnson-Hill
Aly Darin Photography
Beverly Hills, Michigan
I've taken multiple classes from Beverly and can't say enough good things!
I have come away with so much knowledge relating to many facets of my business that I had previously struggled with for years (pricing being the biggest!).
Beverly freely shares advice, experience and knowledge and she is present & available if you have questions after taking a class.
She teaches in an honest & straight-forward way, making sure everyone understands what they are being presented while also keeping us focused on the value of our business and the reasons why we need to focus on that value.
I look forward to taking more classes with her because I know the positive impact it will have on my business!
Treisa Jeanne Photography
I am so glad that I took mentoring classes from Beverly! That helped me so much with my confidence and helped me to know what to do step by step!
I was lost on how to price anything, but the Pricing Class was so helpful! At the end of the class I had my pricing done! That was such a relief for me!
I also took the Senior Rep Class and the Marketing Class. She shows you how to implement everything right away. She also tells you how to make it work for YOUR business. It’s not just copying her. You can do it the way you want.
The first sale I had after finishing the mentoring classes, was my biggest sale ever, a $2000.00 sale. I was shocked and so happy! She has it all set up to work together. I just followed her directions and it worked!
Thanks so much Beverly!!!
Treisa Jeanne Photography
The Pink Peach
Lake Oconee, GA
Beverly’s fear and pricing classes are extremely helpful for any photographer who wants to go the next level in business and profit with In Person Sales (IPS). Beverly’s fear class will help you gain the self-confidence to charge the prices you deserve for your time, talent and ability. The pricing class is invaluable with understanding what to charge, customizing your own pricing structure plan, while also explaining the psychology involved in effective sales techniques and understanding package structuring. - Heidi Kalpak, The Pink Peach
Katrina Robinson Photography
Ann Arbor, Michigan
I’ve been in business for almost five years, shooting weddings, seniors, boudoir, general portraiture and lots of free work for local charities—pretty much everything but babies.
Like many others in the photography industry who are trying to grow a business doing it only part time, I became overwhelmed and burned out. I was afraid to charge what I’m worth and didn’t know how to transition to only shooting what I love, high school seniors and boudoir.
I joined the Senior Year Magazine Facebook group in 2019, hoping to find inspiration for some upcoming sessions. What I found was an amazing group of successful photographers who are killing it in the senior industry. I found inspiration and a renewed passion for my business.
I was looking for directions on how to get it organized to actually make the kind of money we needed to stay afloat. Enter Beverly Williams! She is a no-BS powerhouse of information. I think what I love about her the most is that she is so genuine.
From my first contact on Facebook about joining her classes, Beverly didn’t make me feel like I was just a number. At the time I signed up for my first class, I was going through some very difficult personal issues. Beverly made it a point to let me know she was thinking about me and my family. I won’t forget that.
I read lots of reviews about her program and knew that I needed her to help to transform my floundering business.
Over the next few weeks, I signed up for all of the classes she was offering. It was seriously what I needed. I started with the Fear class. Not only did I get a big kick in the booty from this class, I met other photographers just like me so I didn’t feel so alone.
Beverly taught us how to get out of our own way and to stop making excuses. She breaks down many of the common myths about confidence and pricing and replaces them with facts and encouragement. I felt so empowered after that class!
I took the pricing class the next day. I was so scared to send her my pricing because I knew it was nowhere near where it should be. Beverly was so awesome at coaching all of us about our pricing without calling us out in front of each other. We were able to talk about her tried and true pricing strategies and how we can implement them into our businesses. I had been way overthinking how to structure my pricing to make my business profitable.
She taught us how to create collections that clients will love and will want to buy. Beverly’s simplistic approach to pricing was just what I needed.
I was already doing IPS but clearly not the right way, so I took the IPS class the following week. Beverly really has this sales thing all figured out! She took the overcomplication of what I was doing, helped me to re-focus on a process that was actually going to help me sell products and shared with us how she runs her own IPS sessions.
I really feel that with the tools I’ve gotten from Beverly’s courses, I can run a successful photography business. I have become friends with several photographers I met in each of the courses. It’s an awesome place to network and make connections.
Now I have some accountability partners who I can ask for help from, share successes and provide encouragement. I plan to take the Marketing course later this Spring. I know it will be full of great information. Beverly, thank you for sharing your dream, your wisdom and your heart.
Somerdale, New Jersey
When I first heard about Senior Year Magazine, I wanted to learn from all of the amazing photographers in the group.
As I hid in the background of the Facebook group, I realized I needed more than just free learning. Beverly posted about her classes and I jumped right in. I was already doing in-person sales, but not great at it, after the class I did Beverly’s method and my sales went up.
I did the classes a little out of order, but now that I have done pricing, in-person sales, and marketing, I have seen my social media interactions slowly growing, and attracting my ideal clients. I am more confident in my pricing and understand how to be confident when being questioned about it.
I look forward to taking Beverly’s model rep class next to build that side of my business as well!
Season Dixon Photography
Eau Claire, Wisonsin
I entered 2018 completely insecure about my photography. I was severely undervaluing myself and my business. I worried about raising prices and losing customers...
I was editing and selling 40+ digitals and making about $165-300 a session. As a stay at home mom, this was draining! Pouring ALL my energy into my business and making near nothing. I was unsure how to transition into IPS (In-Person Sales) and Products.
I found Beverly and this group at the perfect time in my career! I can not thank Beverly enough for this page and individual mentoring! I have started to implement her lessons to my business and create a structured business plan!
I finally feel like I have value, support and an opportunity for a successful business. Beverly has helped me restructure my pricing, collections and products.
I am proud to say I have already booked 4 Seniors with these prices for 2019! I am anxious to have my first IPS meeting with these clients!
I am confident that Beverly has put me back on the "right path" to success! She sincerely cares and her mentoring sessions are life changing! I can't wait to see what the future holds!
Shots by Bobbi
I just had my first mentoring call with Beverly and let me tell you ..she’s BRILLIANT!! She shared with me her business structure and was so encouraging I feel like I can take my business to a whole new level.
I can’t wait to implement all the wonderful things she’s taught me. This is going to be life changing and I owe it all the Beverly. Thank you so much Beverly for sharing with me in one hour your business structure that I’m sure took you years to do. You’re fantastic!!!!
Maria Marchal Photography
Beverly Williams is the bomb!! I’ve been working with her as my mentor for about a month now and am so impressed in her genuine interest in helping me really get my senior photography business going.
Beverly has helped me create a new pricing guide as I try to reach a new clientele. Her help in starting my model team program has been amazing. With her help I’ve designed a program that benefits the models and allows for exposure for my business.
Her ideas in reaching out to possible clients outside of my own circle of friends are pure genius.
Beverly continues to push me out of my comfort zone in order to become a better photographer and business person. Her quick responses to my questions help keep my momentum going and she is so willing to help in every aspect of the business, from helping me correct my images to helping me create a phone script for my potential clients.
Every penny I have spent with Beverly has been a great investment. If you want to improve your high school senior business, Beverly will help you tremendously.
Deb Wesley Photography
An hour with Beverly will be focused on your exact needs with no fluff.
She'll be honest and straightforward on what specifically you need to do/change to improve your bottom line, or whatever your goal is.
I look forward to trying out her ideas in my business!
I did a mentoring with Beverly and she's the bomb.
I highly recommend her if you need a boost or specific direction etc.
You can tell Beverly came from the corporate world as she is no BS but very kind at the same time. I love her.
This is exactly what I needed trying to get out of a rut. I changed a lot of my pricing strategy after talking to her and I'm standing my ground with confidence.
I can already see a difference in the checks coming in. If you want to make changes that will work and see an immediate difference, go for it.
Kristi Pennington Photography
I feel so incredibly thankful that I met Beverly Trainer Williams at a conference two years ago. The very first time I met her she made a lasting impression on me. She was so knowledgeable, honest, kind and generous!
I recently got to a point where I knew that I really needed a mentor and that it was past time to make some definite changes in my business and how I was doing things. I wanted someone I could trust and who had the experience to give me solid advice. Probably like most of you, my business really started as a hobby. It has grown very slowly over the years, as I was only investing in it very part time due to the age and needs of my own children. But in the last couple years, things started to pick up. Before I knew it, I had more inquiries and bookings than I expected. I knew then, that I needed help!!
Pricing, putting together my collections, and how to run my IPS appointments successfully, was something that was stressing me out big time!! I was not confident in the way I had put any of it together. After gaining some momentum last year I also realized I was giving away WAY too much for what I was charging.
Beverly Williams to the rescue! She has been an invaluable mentor and helped me with everything from scheduling, to pricing and SO much more!! The confidence I have gained from working with Beverly is priceless!!
Beverly has a wealth of knowledge and experience in this crazy and ever changing business that will change the way you do business!
Don’t put it off!! If you’re considering hiring a mentor, Beverly Williams is THE BEST!!
Catherine List Photography
When I first approached Beverly about a mentoring session I thought I needed help with what to offer in my packages. But, what I really needed help in was my pricing and at the time didn’t even know it!!
I am incredibly indecisive so I never knew what to offer in my packages. Beverly laid out a plan for me to get my pricing in order and that was the start of a new beginning. You can’t work on anything else in your business until you have your pricing set in stone.
The two mentoring sessions I had with Beverly helped me tremendously and I have a whole new outlook on my business.
In the very short time since our session I have already made more in the past few weeks than I did last year in my first 6 months of business!
I cannot thank Beverly enough for her help and continued guidance!!”
MJ Portrait Design
I love Beverly's style of mentoring... Everything was on point and she kept me from rambling!!
She has boosted my confidence just in the little time we met!!
Finally, I feel like I have a system that I can say, yes, this is me. So simplified!
I can better stand by it when I believe in it wholeheartedly.
Jill James Photography
Thank you…Thank You…Thank You… Beverly Trainer Williams for changing the way I run my business.
I sure wish I would have known about you years ago! If I had, I would have a lot more money in the bank right now.
You pushed me to do what I was a bit apprehensive to do - change my pricing structure to ensure that I make more money with each sale.
To say I was a bit hesitant at first is an understatement, but I listened to what you said and thought to myself…what do I have to lose… I can always go back to my previous method if this doesn’t work.
With each successful session, I have gained more confidence and am a firm believer in the process.
I would highly recommend Beverly to anyone who wants to make more money doing what they love!
Crossed Hearts Studio
New Castle, PA
After a break from photography due to health issues and frustration, I decided to give my business one last go. I joined the Senior Year Magazine Facebook group and began reading the advice posted by Beverly Trainer Williams.
I commented on some posts, and Beverly offered to mentor me to help. I knew I needed to make this investment. I knew that my current business model of shoot and burn wasn’t profitable, and had me in the margin of every other mom with a camera proclaiming to be a photographer.
I learned more in one hour working with Beverly than in 10 years going it alone. This should be a mandatory investment for anyone who’s business is in a rut and not showing the profits desired.
I previously was averaging less than $400 sales doing online galleries and ordering. Tonight, I made the leap into In-Person Sales with the support and knowledge I gained from Beverly. I followed every bit of her advice and made a $1250 sale from a mom and dad who swore up and down coming into the reveal that they were only buying a few gift prints.
I can’t thank Beverly enough for her candid advice, encouragement, and friendship!
Beverly, you saved my business and renewed my passion for creating beautiful art.
Carla Jacobson Photography
I recently participated in a mentoring session on pricing/sales with Beverly. Beverly clearly explained not only pricing but the “why” and “how” to make the sale.
From products that sell to the formula for high sales average success, Beverly shared it all. Her manner is so friendly and conversational making my mentoring session truly personal.
I am very confident I will be able to implement this new pricing with the next booked session and increase my sales average dramatically.
If you are struggling with any aspect of your business, Beverly’s mentoring will point you in the direction you need and give you the confidence to take your business to the next level.
Foto Jenn, Inc
Cedar Rapids, Iowa
I had a one on one mentoring session this am with Beverly Trainer Williams. It was so helpful!
She immediately was able to pinpoint some big flaws in my business and walked me through point by point of how to overcome them.
If you need a business mentor, she should be at the very, very top of your list.
I knew I had some holes that needed to be filled and fixed and she gave me directions and steps to put things in place for success. I can’t recommend her enough!.
The mentoring session was sooooo worth it! I’ll make better business decisions now that I’m armed with better knowledge and make back all the money I spent on my mentoring session with just one paid session fee.
Andrea York Photography
Recently I took advantage of Beverly’s mentoring session. It was truly enlightening. We have been pleased with our business growth until the last few months where we reached a plateau with our IPS. Beverly broke down the psychology and the mathematics of how her pricing strategy works and she asked questions to aid us in setting our pricing based on our specific business model.
This one hour investment of time (and a very reasonable fee) will be a catalyst to move our business forward in 2019 and beyond. Thank you Beverly!
After taking the one-on-one pricing mentoring session with Beverly, we decided to tap into her expertise in the model rep arena.
Again, we were impressed with her depth of knowledge of the senior model rep program (and the senior industry in general). Her practical, no nonsense advice on how to run our own successful model program was extremely helpful.
Thank you Beverly for openly sharing all that you have learned on how to run a successful and profitable senior model rep program!
Dawn Fry Photo
Everyone in this business needs help. It doesn’t matter if you are young or old, or if you have been doing this for 6 months or 20 years, we can always benefit from new insight, direction, and encouragement.
If you are lucky enough to know Beverly Williams personally, or even if you only know her from her online presence, you know that she has the biggest heart and truly loves to help people.
The photography industry has exponentially improved and grown thanks to her efforts to educate, encourage, and help in any way she can. She brings to the table an amazing wealth of knowledge, packaged with care, and delivered in a no-nonsense, practical way.
Beverly doesn’t mess around, and it’s a beautiful thing. After a coaching session on social media marketing, and following just a few easy tips she gave me, I have increased my Instagram following by over 300 local high school teens within 3 months time.
My engagement is way up, and I am noticing an increase in the number of inquiries and websites hits I get each week. My pricing and sales averages have been good for the past few years, and I really thought I didn’t need much improvement there.
Beverly graciously shared a few tips on that as well and her techniques have increased my average sale by around $400 since I started implementing them.
Her knowledge and insight into the psychology and strategies of sales and marketing are incredible. I am so thankful for her willingness to help our industry and, one by one, raise the bar for all of us.
She is an asset to anyone lucky enough to be in her presence, and a voice to be listened to. She can help you in any area of your business, and if you believe in yourself and value yourself enough to adhere to her advice and strategies, you have no reason to be anything but successful.
Randy Daniel Photography
Oak Grove, Alabama
I had the pleasure of having a mentoring session with Beverly. Everyone, this is something you MUST do.
Even if you think you're doing everything right, think again! My eyes were opened so many times on where I could improve. I can't even begin to count the ways.
I am so excited to begin implementing the changes and can't wait for more mentoring sessions!
Carol Dunnigan Photography
Beverly Williams is the woman!
I have known for a few years now that my prices were not high enough.
Every year I would raise them by $100.00 or so, still knowing that was not where they needed to be. Most of us feel that way, but are too scared to do anything about it. If we raise our prices too high, we are afraid that clients won't come.
Well this year I was finally tired of doing the math. After taking the COGS out and then business taxes, it was a joke. Why even bother working?
The best day in my business life is when Beverly saw a comment that I made in the Senior Year Magazine FB group about wanting to change my business. She reached out to me and told me that she offered mentoring. She kicked me in the butt!
I expect next year to ROCK!
Thank you so much Beverly for helping me! <3"
KDP Kustom Dezigns
So glad I finally made time to mentor with Beverly! She shared so much great info that is going to change my business for the best!
I have a new found confidence and am ready to start new pricing/packages and to get my next model team started!!
If you are debating on mentoring with Beverly, stop thinking about it and do it!!
Thank you Beverly for your time and encouragement to make some needed changes!
Ms Araebia Photography
Dallas and Central Texas
There's one word for Ms. Beverly --> GENIUS!!!
I believe that God gives many talents & what He has given her is truly an amazing gift to not only help, but serve.
Ms. Beverly is sooo honest and very knowledgeable!!!!
Make sure you get on her calendar if you're struggling in your business!!!!
During our virtual meeting, she kept asking "how can she help me?" Not many people want to actually help. They want to rush your meeting, tell you what they see and then go on to the next person. NOT Ms. Beverly Trainer Williams! From the moment we began conversing, she was such a ray of sunshine yet very informative.
Ms. Beverly’s assistance definitely exceeded my expectations and I can say that with her advice, I am now excited to start booking my "target client" and gaining the financial independence that I desire.
GET ON HER CALENDAR…You won’t be disappointed!!!!
Angie Read Photography
While I was in between corporate jobs this past summer, I decided to invest some extra time and effort into my photography business. It had been a side job / hobby for about 10 years. While I was always pushing myself to grow and learn, I was still stuck in the "shoot and share" mode!
I decided to have a mentoring session with Beverly to try to understand the IPS perspective. I'd been a single mom for so many years, my mind seemed to be catering to the struggling single mom lifestyle and pocketbook. Beverly convinced me that I need to change my target audience, and start valuing my time more! She was right!
I changed to IPS, greatly increased my pricing, and added collections to my offering. I just had my first IPS session, which resulted in sale 4X what I would have made had I still been in my former mindset of shoot and share.
Beverly has a no nonsense way of developing a successful pricing strategy, and maximized our time together during our session. I'm grateful to Beverly for opening my eyes to this new financial opportunity!
I always struggled with where I needed and should be with my pricing. I never felt right about it, so I signed up for Beverly's mentoring session on pricing. Her structure and the way she approaches pricing automatically clicked for me. Everything made perfect sense.
Now I don’t struggle with wondering if I am priced too high or too low. I am just where I need to be to make the money that I want.
I have much less stress now and actually enjoy the selling part. Thanks Beverly!
Tim Goates Photography
Dallas, North Carolina
I had a pricing mentoring session with Beverly to get some help with determining my pricing and packages. Prior to mentoring with her, my average sale was around 1k. I felt like I was already the most expensive in my immediate area and I was already doing in person sales. Before the mentoring session w her I committed myself to take whatever advice Beverly gave me and do whatever she suggested.
After her help and suggestions, I adjusted my pricing and packages. I am happy to say that I just had my first IPS after using her pricing method and it was my biggest sale ever, more than doubling my average sale.
I’m no different than anyone else. My market is saturated w a bazillion shoot and burn photographers.
So first, let me say mentoring with Beverly is well worth the investment. She doesn’t hold back and tells it like it is. If you are struggling and need help with your pricing, you should definitely have a mentoring session w her. She will help get you going in the right direction. You also have to be willing to do what she suggests. The greatest wisdom in the world will mean nothing unless you put it into practice.
My mentoring session was more than completely paid for in my first sales session! I know it will only get better from here.